The names change, but the game remains the same. The pimp has reached nearly mythical status. We are fascinated by the question of how a guy from the ghetto with no startup capital and no credit - nothing but the words out of his mouth - comes not only to have a stable of sexy women who consider him "their man", but to drive a Rolls, sport diamonds, and wear custom suits and alligator shoes from Italy. His secret is to follow the "unwritten rules of the game" - a set of regulations handed down orally from older, wiser macks - which give him superhuman powers of charm, psychological manipulation, and persuasion. In "Pimpology", star of the documentaries Pimps Up, Ho's Down and American Pimp and Annual Players Ball Mack of the Year winner Ken Ivy pulls a square's coat on the unwritten rules that took him from the ghetto streets to the executive suites. Ken's lessons will serve any person in any interaction: Whether at work, in relationships, or among friends,...

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