American business buccaneers at their most creative, outrageous! The riveting saga of the rise and fall of a $10 billion Internet travel business created entirely by masterful public relations. In 1999, a mesmerizing serial entrepreneur named Jay Walker,age 44, became the poster boy for the Internet revolution with his deeply flawed priceline.com, described by a former Walker associate as a ?travel services flea market.? Denny Hatch?s Priceline.com: A Layman's Guide to Manipulating the Media is a rousing tale of corporate high jinks that not only captures the heady euphoria of the Internet boom, but is also a textbook on how to take a company public and totally snooker the media in the process.

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