"This book sets a new standard for academics, students, and professionals who desire a comprehensive volume that encapsulates the most recent and up-to-date research on crisis management. The authors have written an important work that speaks to our post-9/11 world, one that demonstrates a mature understanding of crises and how organizations can and should respond to them communicatively.” —Keith Michael Hearit, Western Michigan University A‚A A‚A Effective Crisis Communication: Moving from Crisis to Opportunity provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.A‚A A‚A Key Features : Brings together theory and experience : This...

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