This comprehensive book introduces a new methodological approach, the PATH model, which offers a simple, systematic, step-by-step, easy-to-use methodology for applying social psychological theories to tackle a diversity of social issues. It helps and guides students to define a problem, conduct a theory-based analysis, develop an explanatory model, and then set up and follow through a research project. Applying Social Psychology: From Problem to Solution can be used by introductory level students upwards who want to understand how questions are formulated by social psychologists, and how these are followed through to explanation.

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