Book DescriptionSmart Sales People Don't Advertise forces you to think outside the traditional marketing sphere. Imagine a concept that will help small business and sales people increase their exposure and market, without spending a dime on advertising? Tom Richard's fast paced style and pin-pointing strategies will get your mind racing with new ideas and concepts on how to jump-start or revitalize your sales force with guerilla marketing. Tom Richard will show you how to implement guerilla marketing to outsmart your competition without having to out spend them.

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