In an environment in which company failure and loss of creditability have been common, trust has become essential for sustaining organizational success and effectiveness. While relating to the softer side of business it has become clear that financial stability and success are dependent upon sound business relationships that depend upon trust both within and between organizations. This book explains what can be achieved when trust is present, what can happen when it's not and how to develop a strongculture of trust within an organization. It contains a comprehensive examination of trust in society and in business relationships and how this is critical for business success.

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