Today's salesperson faces a new century of educated and skeptical buyers who are tired of the traditional sales techniques. A whole new approach is needed, and everyone is seeing the benefits of coaching. Coaching the Sale brings the power of coaching to the sales process. It involves a respectful approach where the sales professional creates the solutions with prospects, resulting in greater buy-in and increased client loyalty. Coaching the Sale is especially appropriate for salespeople in industries that sell direct to customers, such as: -- Financial services -- Coaching and training -- Network marketing -- Insurance -- Real estate -- Coaches and other entrepreneurs -- And many more

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