The secret is out. Electronic newsletters are the best marketing tool to come along in a long time for your small business. E-Newsletters generate leads; increase sales; open up a two way dialogue with customers; position your company as an industry thought leader; and provide you with an instantaneous means for communicating with the outside world. They're inexpensive to produce and publish, and they provide you with a systematic means for staying in front of your customers and prospects. Unfortunately, it's not that simple: - Every day, more and more E-Newsletters are launched. There's a lot of competition for the attention of your readers. To stand out, yours needs to be among the best in whatever business you're in. - There are many tradeoffs to be made and pieces to pull together in doing it professionally and efficiently. - Your customers and clients will be watching, and you need to make as strong an impression as possible, particularly during those...

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