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Joel Desgrippes and Marc Gobe on the Emotional Brand Experience

Joel Desgrippes and Marc Gobe on the Emotional Brand Experience

Автор: Anne Hellman, 208 стр., издатель: "Rockport Publishers", ISBN: 1-59253-260-8

Designers Joel Desgrippes and Marc Gobe founded international design and branding agency Desgrippes Gobe. Their innovative approach to this profession is known as emotional branding and has made Desgrippes Gobe one of the most noted agencies in the world. Their creative work has earned many awards. Desgrippes Gobe's international clients appreciate and share the innovative, creative, and sensitive approach where the consumer is always at the heart of the thought process. "Above all, brands are the expression of an innovative shared vision. This vision is a life experience," say Joel Desgrippes and Marc Gobe. On the Emotional Brand Experience is an invitation to discover their work and their philosophy. It is also the reflection of the myriad experiences Desgrippes Gobe international teams have designed and developed to drive their clients' success. Формат: 21,5 см х 24,5 см.
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