Americans spend $48 billion a year on alternative therapies and medicine. This pattern is repeated across the world. Even in places such as the UK and much of Western Europe where basic health care is free, individuals are choosing to spend their own money on alternative therapies. Clearly there is a need that conventional medicine is failing to meet. The author, himself a man of science and a self-proclaimed "member of the skeptical brigade" leads readers through studies of alternative medical methods and looks at the flaws and advantages in the techniques available. In the end, he reaches a inescapable conclusion: some of these techniques work. Rounding up the latest evidence on the placebo effect, the randomized control trial, personalized genetic medicine, acupuncture, homeopathy, osteopathy and more, the book makes a call for conventional doctors of science to open their minds and discover what is going on at the interface of alternative medicine. In fact, Murcott states, there...

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