This should be the golden age of communications. With the dizzying array of tools we have, from the telephone to Facebook to email to Twitter to who-knows-what coming next, we should be effective, efficient, and clear in our interactions with our colleagues and our clients. Instead, we're either stuck using outdated tools or so dizzy from adopting every new app and program that comes out that we're worse at communicating than ever before. Alas, we're so bad at communicating that even our mothers don't want to call us back. Chris Jones arrives at this conclusion in a roundabout way. He began in politics, eventually running a presidential campaign, then moved to the dotcom industry (before the boom, and on into the bust), and has spent the last ten years in mortgages (ditto), running branches and even his own brokerage. If there are any industries that suffer from communication and marketing breakdowns more than those three, it's hard to think what they would be. Jones's career...

Под заказ:
	OZON.ru - 1642 руб.	Перейти

Рейтинг книги: 5 из 5, 10 голос(-ов).