A crash course for anyone with a job in the beverage service industry to quickly gain immediately usable knowledge of the world of specialty and craft beer. As a server in the quickly expanding specialty beer industry you may find yourself with fancy new beers to sell without the knowledge needed to sell them. Just like learning a new language from the ground up, The 60-Minute Primer is a primer designed to immerse you in the "alphabet and grammar" of beer language, the bare-bones knowledge including ingredients, jargon, styles, service, and more to get you the tools you need to begin communicating more effectively with your customers. It will also get you started with a good foundation to pursue additional information on the subject if you so desire. Short and to the point and designed to be easy to read and digest, if you sell craft and/or specialty beer, The 60-Minute Primer will help you sell it more comfortably and effectively.

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