Exciting and viable new opportunities abound for self-published authors. In order to succeed in today’s fast moving publishing environment, self-published authors must be prepared to invest in a thorough and on-going marketing campaign. This book explains how to utilise traditional marketing methods combined with the reach of the internet to research target markets and implement a relatively inexpensive marketing campaign. The Self-publisher’s Marketing Guide provides authors with the advice and practical know-how to successfully market their own book in three easy stages; · Research · How to Create a Marketing Plan and Media Release · Implementation It is an essential guide for authors aiming to market their book or eBook to a local or global audience.

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