Quantum Marketing is a remarkable book, which takes you on a journey of methods, techniques and processes to assure you maximum success as a Marketer. This journey first weaves through the basic theoretical foundation of Marketing. This is the first of four themes expounded in this book. It talks about the 4P's of Marketing and how to combine them into an effective and thunderous Marketing Mix. It then shows you how to create and develop target markets. It further provides an understanding of branding and brand management, two ideas which have made millions of dollars for the large multinational companies. The journey then weaves through the complex world of Market Research. You are exposed to the latest and most successful techniques of Personal Selling. The author gives you hisi personal insight on the mysterious but dynamite field of Marketing Strategy and gives you pointers on how to develop your very own private strategy for selling your chosen product or service. The second...

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