Based on more than 20 years of research, development, and field testing, this tutorial presents methodologies designed to help anyone in sales—from beginners to seasoned veterans. Chapters present a clear and comprehensive business plan that addresses issues such as sales techniques and methods of motivation, the application of the Pareto's Law management principle, setting and accomplishing personal goals and objectives, and the eight steps to finding success in selling. Appendices on profitable selling stories and information on building and managing a winning sales team are also included.

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