Companies worldwide continue to seek new growth opportunities by establishing professional services to complement their current company portfolio. These service organizations are being chartered to secure high margin streams of revenue, improve customer satisfaction, and solidify customer loyalty. However, companies of all sizes are struggling to scale and optimize this human capital intensive business. Mastering Professional Services is the first book to guide a company through the process of designing a viable services strategy that complements a broader company portfolio. From the author of Building Professional Services: The Sirens' Song, this book continues the tradition of providing practical tools and techniques to a manage technical professional services organization.

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