How you think directly impacts how much you sell! Cognitive Selling shares with you proven cognitive fundamentals and techniques used by the world's most effective salespeople. In this book, Todd Bermont will show you how you can transform your approach to selling to attain amazing results. Embrace this book and you won't ever again have to say you lost a deal because of price. This book will show you how to win even the most competitive opportunities! If you want to increase your closing ratio and your income... Cognitive Selling is for you!

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