Book DescriptionIn London, more money is spent on sex than going the cinema. Tart cards are the means by which prostitutes advertise, and they have become as ubiquitous a symbol of that city as the red telephone booths in which they are found. Since theearly 1980s these advertising cards, posted in public phone booths around London, have evolved with printing technology into a sophisticated graphic and sociological form. While illegal, about 13 million cards are distributed each year. More than 350 contemporary and historic tart cards are illustrated in color in this book. In addition, every page of text, including the wittily-designed chapter openers, contains a riot of colorful detail from the cards. The book also contains an eye-opening, comprehensive glossary of the suggestive and coded language they use. Some people find the cards offensive, other amusing; but for the prostitutes and their customers they are a commercial necessity. For anyone interested in graphic design...

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