This book is intended for salespeople whose backgrounds are based on the mechanics of selling; salespeople who feel - who know - that there has to be something "more" than just mechanics. The Spirit of Selling shows you exactly what that "more" is ... the spirit behind the sale. It teaches you to reach beyond your comfort zone. It shows you how your job becomes your richest source for personal growth. Once you grasp the principles, it will change the way you look at the art of selling forever.

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