There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. ?Sam Walton What do your customers really want? "More for less," of course! They want more value, more service, more consistent delivery, more accuracy, and ever more responsiveness.They want less hassle, less bureaucracy, less sales pressure -- and, they want to pay "less" for this "more." Unless you can provide your customers with "more for less," you can be assured they will find someone else who can, and sooner rather than later. There's no magic to providing more for less, but it requires a management mindset that's different from the norm--and that's precisely what this book is about. The findings in the 2004-2005 Mindset Study, based on exclusive interviews with frontline executives, went into the making of this book. With clarity and insight, Spanyi has penned the definitive guide for business leaders who are determined...

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