To be a successful full-service home builder in today s market you must offer more than just a well-built home you must give your customers the opportunity to design a home that suits their individual tastes and lifestyles. By offering a range of options and upgrades, you can do just that. The design phase is your best opportunity to make a lasting impression and ensure that your buyers will favorably remember their experience with your company. In Option Selling for Profit, authors Gullo and Rinaldi share their hands-on understanding of high-powered selling in the ever-expanding market of options for new homes. With this book you will learn how to create an option sales program that motivates customers to buy; capitalize on your options and upgrades program to increase your bottom line; empower your sales team with the tools they need to succeed; cultivate loyal customers; deliver outstanding customer service; and implement a profitable design and program no matter the size of...

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