Business successes and failures can almost always be traced to the quality of their fundamental ideas and how they are used in the company. Ideas are always fresh when a business starts, but when they become stale, when they fail to reflect the changes in the world, then the business withers and eventually dies. This is a practical book about business, ideas, and "complexity." Complexity is a new science that shows how interactions among individuals, environments, chance events, and evolution producethe variety and unpredictable outcomes of the world. In a sense, it is the science of real-world, "messy" systems. Human organizations, and businesses, are the messiest systems. Traditionally, to manage them we?ve been able to make them less messy and more predictable. But today the world no longer cooperates. Now cultures, markets, and technologies change so fast that businesses must be more adaptive than they had to be in more predictable times. Human organizations are...

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