Поиск книг, учебников, пособий в онлайн-магазинах
Я ищу
Название книги, автор, издатель, серия или ISBN
The Power of Survey Design: A User

The Power of Survey Design: A User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents

Автор: Giuseppe Iarossi, 250 стр., ISBN: 0821363921

Are you in favor of financial incentives for poor countries?" If this question were asked in a survey many would be inclined to agree. Yet the result of this poll would be different if the question asked was "Are you in favor of subsidies for poor countries?" This is a simple example of how one single word, incentives or subsidies, can change the answers to virtually the same question. How we ask the question can often lead the respondent in one direction or the other. And this effect can be significant, in the order of up to 30%. Hence a skillful questionnaire designer can "demonstrate" popular support by wording the question in a way congenial to his or her desired objective. Similarly the international comparison of survey results is today a common occurrence, yet rarely survey design effects are taken into account when results are presented. So for instance underreporting will certainly be present if a question on corruption is asked by a government official. Henceforth if...
Под заказ:
OZON.ru OZON.ru - 3174 руб. Перейти
 
Рейтинг книги: starstarstarstar 4 из 5, 1 голос(-ов).

Популярные книги по минимальной цене:

Темный Рыцарь. Бэтмен на улицах Готэма! Суперраскраска с играми
43 руб.
Корень всех зол
100 руб.
Вижн. Полное издание. Золотая коллекция Marvel
1520 руб.
Загадки космоса. Планеты и экзопланеты
377 руб.

Дополнительно: