Book DescriptionArchie Bunker?s America discerns what was "in the air" as television networks tried to accommodate cultural and political swings in America from the Vietnam era through the late 1970s. Josh Ozersky?s spirited examination of the ways America changed television during a period of intense social upheaval, recuperation, and fragmentation uncovers a bold and beguiling facet of American cultural history. From the conflict-based comedy of All in the Family and such post-sixties frolicsas Three's Company to tendentiously apolitical programs like Happy Days, Ozersky describes the range and power of television to echo larger schemes of American life. Around 1968, advertisers who were anxious to break into the lucrative baby-boomer demographic convinced television networks to begin to abandon prime-time programming that catered to universal audiences. With the market splintering, networks ventured into more issue-based and controversial territories. While early...

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