Sheldon Good and Company is to the real estate business as Sotheby's and Christie's are to the fine art and collectibles businesses. Since 1965, Sheldon Good has sold over 40,000 properties from coast to coast and throughout Canada and the Caribbean. "Today, we handle every kind of real estate that can be auctioned," says Steven Good, CEO and chairman. The company manages over 70 different classes of real estate, including marinas, exotic game farms, freezer cooler buildings, fishing lodges, bowling alleys, libraries, ranches, private islands, ski resorts, mountains, apartment buildings, police stations, churches, airports, nightclubs, and office buildings. How exactly does one go about selling such properties? Widely interviewed as an established authority in the field of high-level real estate auctions, Steven Good captures the rarefied atmosphere of these deals with the wit and wisdom of a true real estate maverick. With contributions from other industry leaders...

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