The Top Gun business model focuses on working with high net worth clientele. In Top Gun Financial Sales, leading investment advisor D. Scott Kimball suggests that by dropping 80 percent of your clients and never taking on more than 50 clients financial salespeople can substantially increase their profits and production. Using the same principles taught to United States fighter pilots at Top Gun, Kimball created the Top Gun Sales Business Model. It is a model that accentuates the importance of working closely with a few high net worth individuals in lieu of trying to half heartedly serve thousands of smaller clients.

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