This book is a practical and theoretical discussion of how to effectively communicate organizational change to management, employees, stockholders, and customers. Rapid and volatile organizational change is one of the most profound characteristics ofour time. How to communicate the need for and the direction of change to stockholders, employees, customers, and management is the subject of this book. "Communicating change is significant in today's business environment. In the 1990s business is fast paced, technologically advanced, and often international. The key to successful management today requires management to interpret a constantly changing environment to both customers and employees. Today's managers cannot rely on communication practiceslearned in the past. This book provides managers with effective tools in a fast paced market." -- Kathleen Ryan

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