Essential Managers: Effective Public Relations
Автор:
Moi Ali, 72 стр., издатель:
"DK Adult", ISBN:
0789480085
Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence.
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