Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism-an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P.Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication-one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

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