Book DescriptionThe suntan experienced a profound change in the last century. Considered a mark of the lower class for hundreds of years, tanning became a fad in the early 1920s and remains popular today. The tan, though, was much more thana matter of fashion,enjoying at first a boost from the medical establishment. Opinions ranging from hard science to quackery lauded the suntan as something of a panacea. Near the end of World War II, however, researchers increasingly warned against the hazards of overexposure to the sun, and a large new industry developed?sunscreen. Americans? current paradoxical obsession with the tan developed almost entirely from the conflicting rays of twentieth century thought. This history examines the twentieth century suntan as a social and scientific phenomenon. Beginning with the years 1900?1920, it debunks the myth that changing attitudes toward the tan sprang largely from the world of fashion. Initial pro-tanning medical hype,...

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