Shows readers how to use Outlook as an effective and powerful solution for managing and organizing e-mail messages, schedules, tasks, notes, contacts, and other information as they are specifically applied in a business setting Discusses managing and maintaining current customers and how to control customer interactions Explains the process of using checklists and matching them with Outlook applications-from bulk mailing to planning a telemarketing campaign Addresses how to build a prospect profile with an action plan for follow-up until the prospect becomes an active customer Provides step-by-step examples on how to set up and use Business Contact Manager

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