Do you dream of opening up your own retail business, but don’t know how to get started? In Retail Business Kit For Dummies, retail marketing guru Rick Segel gives you the expert advice you need to get your business on its feet, with unbeatable advice on branding, marketing, and merchandising. You’ll figure out how to start and run your business, including day-to-day operations and procedures as well as all the little details retail professional handle on a daily basis. If you’ve ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone: Who wants to be her own boss Considering a career in retailing Who loves working with people Thinking about opening their own business Who loves to sell Retail Business Kit For Dummies covers all the nuts and bolts of setting up...

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