Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:- * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport The authors provide an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an explorationof national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: PGL; The segmentation of the outbound Japanese market; The Savoy Group of Hotels; Cathay...

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