Engaged employees are more productive, engender greater customer satisfaction and loyalty, and help promote a company's brand. The Essential Guide to Employee Engagement provides the tools necessary to make this happen. This book explores the concept an practice behind creating an engaged workforce and how this can contribute to organizational success. Cook draws on case studies and examples from globally recognized companies to demonstrate how actively engaged employees assist the progress of their oranization. She shows managers how to measure the level of their employees' engagement and provides them with strategies to help increase staff participation.

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