ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands
Автор:
Nick Wreden, 240 стр., ISBN:
0749444657
"ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share." -- Philip Kotler, Kellogg School of Management
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