Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
Автор:
Matt Haig, 260 стр., издатель:
"Kogan Page", ISBN:
0749444339
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing.
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