Telephone sales is one of the expanding industries of the 21st Century. An increasing number of companies are looking to improve their sales through via this method, and even setting up their own call-center units. This practical guide provides accessible advice on how to maximize sales using various telephone sales techniques, as well as setting up your own unit. It discusses cold calling techniques, how to recognize buying signals, as well as how to motivate, train, and recruit the right personnel. Essential reading for managers and team leaders of profit and non-profit organizations alike, this is the complete guide to telephone selling.

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