A world-wide audience is now only 10 inches away. Even the smallest tourism business in the remotest area of the world can reach international consumers who are sitting just 10 inches away from their computer screens. According to recent research, one ofthe most popular reasons for surfing the net is to find travel, leisure and tourism products. Hoteliers, visitor attraction managers, leisure managers, destination marketing officers and other members of the hospitality industry recognize the power of the internet for their sector and are eager to benefit from it.This is a practical, jargon-free guide to help readers move from seeing the internet as a tangled web to a powerful network. Without presuming prior knowledge, this book is full of 'how to' information which practitioners can implement immediately in order to put the internet at the forefront of their marketing activities.

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