Winner of the MEA's 2008 Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology. Richard Barbrook argues that, at the height of the Cold War, the Americans invented a truly revolutionary tool: the Internet. Yet, for all of its libertarian potential, hi-tech science soon became a tool of geopolitical dominance. The rest of the world was expected to follow America's path into the networked future. Today, we're still told that the Net is creating the information society. Barbrook shows how we can reclaim its revolutionary purpose: how the DIY ethic of the internet can help people shape information technologies in their own interest and reinvent their own, improved visions of the future.

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