That voice, those eyes, that hair, the cars, the girls...Elvis Presley revolutionized American pop culture when, at the age of twenty-one, he became the world's first modern superstar. A Memphis Beau Brummel even before he found fame, Elvis had a personal style that, like his music, had such a direct impact on his audience that it continues to influence us to this day. Elvis Presley compellingly examines Elvis' life and style to reveal the generous, complex, spiritual man behind the fourteen carat gold sunglasses and answers the question, "Why does Elvis matter?" "Elvis Presley is the greatest cultural force in the twentieth century," proclaimed Leonard Bernstein. By any measure, Presley's life was remarkable. From his modest beginnings in a two room house to his meteoric rise to international fame, everything about his life his outsized talent to his car collection clamored for attention. And he got it; even today, Elvis continues to fascinate. Written with the assistance of Elvis...

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