Market New Products Successfully: Using Simulated Test Maket Technology
Автор:
Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf, 368 стр., ISBN:
0739111795
Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.
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