Providing students of business management with a process for understanding the tourism industry, this educational tool highlights the importance of entrepreneurial activities within an unique and variable industry. Aiding readers in the move from conceptual stages to the drafting of a business plan, this guide gives budding entrepreneurs thorough guidance on financing a new tourism venture, assessing and identifying market opportunities, highlighting potential risks, and preparing a lucid financial management plan. Sample case studies and 10 simple rules for starting a successful tourist-based small business are also provided.

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