Set against a contemporary South African background, this textbook provides a thorough introduction to the study of microeconomics. All fundamental microeconomics topics are covered, including demand and supply, elasticity, consumer equilibrium, and production and cost. Each concept is outlined in straightforward language and illustrated with practical examples and detailed graphs. Chapter summaries, listings of key concepts, learning activities, and descriptions of real-life examples help students conceptualize key microeconomic theories.

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