Herbert Hoover rose to political leadership in the 1920s, just as consumer society became dominant in the United States. Although personally uncomfortable with the values of consumerism, he worked to strengthen the economy through policies of conservation and to find desirable occupations for the new leisure available to modern workers. He envisioned great voluntary programs to promote standardization and simplification in American industries that would permit companies to pay both high profits and high wages. And he sought opportunities for healthful, moral outdoor recreation to fill the leisure hours made possible by rising worker productivity. Kendrick Clements illuminates the influence of Hoover's broadly conceived ideas about conservation on virtually every economic policy of the Republican era, from the expansion of the National Park system by 40 percent to the attempt to eliminate radical swings in the business cycle. Locating the roots of Hoover's personal beliefs in his...

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