This practical guide provides the tools for conducting business in a diverse and multicultural environment. The reader learns skills for: Selling and negotiating across cultural lines; Delivering customer service to immigrant, ethnic, and international consumers; Managing and motivating a culturally-diverse workforce; Communicating across accent and language barriers. A must for sales professionals, front-line customer service staff, and managers who work in a culturally-diverse environment, Profiting in America's Multicultural Marketplace was named one of the best business books of the year by the Library Journal.

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