Siegel offers a comprehensive textbook?complemented by extensive online support?for the fastest growing section of the curriculum across the country. She integrates print and web components seamlessly so that the accompanying textbook web site acts as a natural extension of the text. Students can look online for interactive marketing cases, project-based activities, and new content regularly updated by the author. Also, instructors have the benefit of an enhanced, online Instructor's Resource Manual focused on teaching tips and content change management. The text features separate chapters on legal and international e-marketing issues, B2C and B2B marketing models, and how to implement a web marketing plan?including the creation and design of content. The brief format allows students to go online for additional study aids and further research on the chapter material.

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Рейтинг книги: 5 из 5, 6 голос(-ов).