Most Introduction to Business texts treat business functions--marketing, accounting, management, etc.--as separate concepts, loosely tied together by the notion that each has something to do with business. As a result, students gain little understandingof how the functions operate together within a business. This text presents business functions within the context of a business as an integrated whole. Using real examples, cases, and personal profiles, it illustrates how the various business functionsinterrelate to accomplish the goals of the business.

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