INTERNATIONAL MARKETING examines marketing concepts within the context of the global marketplace. Driven by the key marketing functions identified in the National Marketing Education Standards, INTERNATIONAL MARKETING serves as a multimedia resource for a one-semester course. Using numerous real-life examples, INTERNATIONAL MARKETING provides industry-specific examples to master international economics, promotion, technology, and professional sales. Its 12 chapters cover the economic impact of international marketing on local, state, national, and global economies. Competitive event prep is provided in the DECA Prep features offered in every chapter. Users conduct marketing research to determine an international market need and then develop a plan for an international venture. Teaching is made easier and more effective with the Annotated Instructor's Edition, video, electronic testing CD, and Instructor's Resource CD in the Multimedia Module.

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