Generating and implementing ideas are cornerstones for a wide variety of quality improvement techniques - and the primary activities for any project team. The Basics of Idea Generation is a cost-effective way to ensure your team consistently generates new ideas and learns how to implement them with this proven five-step process: Step One: Create an opportunity statement. Step Two: Collect the raw materials. Step Three: Hold an idea workout. Step Four: Evaluate the ideas. Step Five: Implement the ideas. The author explains 20 tools that help complete each step in the process. In addition, you'll learn solutions to overcoming certain barriers to creativity.

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