Every few years an idea comes along that changes the way we look at the world of business. Heartland is a book that encapsulates such an idea. Old models of competitiveness are nearing exhaustion. Few firms are genuinely global, almost all arestill tied to their home market. Most firms are increasingly alike, competing on the same grounds and with the same technology. Talented employees are in short supply and ever more fickle. Margins are under gathering pressure and global revenue growth issuffering its first serious check in ten years. The battle to differentiate has never been greater and the ideas for how to do so never in shorter supply. The need for a new model to take firms to the next stage of evolution is now acute. This book proposes a new model that can transform the national firm into a global powerhouse, a competitive Heartland.

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